Final Price: The price of the movie when it left the Marketplace. Gross To Date: The total amount of weekend grosses the movie has accumulated. ROFP To Date: The Return on Final Price can be measured by dividing the movie's grosses to date by its final price. The larger the number, the better. Percent Owned: The percentage of all owners that kept the movie past its release date. Note: This will be displayed after the movie starts to accumulate grosses.